Plant ran the hotel successfully with her Mexican lawyer and husband, Alfonso Rocha, changing its name to Hotel Riviera del Pacífico. The hotel only ever operated intermittently, and was put to military use during the Second World War.Īfter the end of the War, one of the original shareholders, Jerome Utley of Detroit, by then an old man and the only remaining shareholder, gave the hotel to a young lady with whom he was in love, Marjorie King Plant. The hotel was never a financial success, however, partly because the road from the United States was poor, and the end of Prohibition proved fatal. The Playa Ensenada Hotel and Casino opened on Octowith spectacular festivities, including the Xavier Cugat band, under the de facto management of boxer Jack Dempsey. Mayer was hired to design the hotel Alfredo Ramos Martínez was hired to do its murals. After the Club dissolved in 1926, a number of its members joined a new company, Club Internationale, S.A., to continue the project, initially called the Hotel Playa de Ensenada (Ensenada Beach Hotel). was formed with the goal to build a resort in Ensenada.

Prohibition sent North Americans south of their border in search of entertainment and alcohol, developing first Tijuana, then Rosarito, and finally Ensenada as tourist destinations. The hotel opened with great fanfare in 1930 but was not a real success until the early 1950s.

Hotel Riviera del Pacifico, now the Centro Social, Cívico y Cultural de Ensenada (Riviera del Pacifico Cultural and Convention Center)

El rancho gloria margarita